3 Ways Your School Can Immediately Improve Its Social Media Presence

In this modern digital age, having an active social media presence is vital for every industry. The same goes for schools. After all, being on Facebook and Twitter has its own perk that you cannot ignore. For schools, social media presence offers the opportunity to communicate with parents and stakeholders, as well as promote their good work to enhance their reputation.

However, it takes a lot of effort to develop and maintain an impactful social media presence. Especially, when the focus is on providing quality education to students. But there are ways to make it work.

Here in this article, we have three key areas you need to work on to enhance your school’s social media activity.

Post at strategically beneficial times

Are your posts on social media are not showing good signs? You need to check the timings when you post. Yes, it is true. The school timing overlaps with the businesses’ and employees’ working hours. So they will have limited access to social media while they are at work. Parents and stakeholders are likely to miss out on your good news or important information if it is posted during their working hours.

You need to change your posting habits and widen your hours of activity; only then you can grab the eyeballs. You can reach an audience that may not have been exposed to your messages and information posted during the working week. A small change can bring a lot of difference in the end result.

Enhance your posts with images and videos

Posting on social media and getting large engagements on it is not everybody’s cup of tea. It is not about posting long text explaining the event. Nobody wants to read long, text-based posts. You rather need a powerful picture that itself speaks a thousand words. You need to get something that is easy on the eye, and that can be quickly consumed.                                                                               

You need to be creative. Include pictures and videos in your social media posts. It is the best way to increase engagement and capture the attention and imagination of your audience.

Get professional help 

As we discussed earlier in this blog, maintaining an active social media presence may appear to be a time-consuming task, and the effort required to produce a persistent flow of posts is daunting. The best thing is that social media activity takes many different forms.

You can keep your social media presence active without needing to spend time to plan, write and post new content every day. You can get help from some professional platforms like K12 News. They can help you reach a large audience, sharing your latest school news and spreading words about your community events and achievements. They are armored with all the strategies and tools to post and publish your content to gain the optimum result.

Why K12 News

K12 News is an online educational news portal publishing news & contents related to schools activity as well achievements and success stories of students. It has a large audience, including students, schools, parents and the K12 community, which means your school activity and news will reach the maximum number of people. It can help you sustain the improvement and efficacy of your social media activity.